Bibliografía Gestión deportiva

The Experience Economy: Work Is Theatre & Every Business a Stage - B. Joseph Pine II, James H. Gilmore. Harvard Business School Press, April 1, 1999 - ISBN: 0875848192

• 
Call of the Mall - Paco Underhill. Simon & Schuster Paperbacks, December 21, 2004 - ISBN: 0743235924

• 
Managing the Customer Experience - Shaun Smith, Joe Wheeler . Financial Times Prentice Hall; October 29, 2002 - ISBN: 0273661957

• 

Building Great Customer Experience - Colin Shaw, John Ivens.  Palgrave Macmillan, December 17, 2004. ISBN: 1403939497 

Marketing de clientes. Jose daniel barquero. Carlos rodriguez de Lauder. Mario Barquero. Fernando huertas. Editorial McGraw Hill. ISBN: 978-84-481-5614-5

Servicios & Beneficios. Ed. Deusto ISBN: 84-23421-12-0

Clientes enamorados, Editoria Deusto - ISBN: 9788423420353